People don’t buy what you do, they buy why you do it. – Simon Sinek
Have you ever met someone who you soon begin to describe as a “kindred soul?” Almost immediately after meeting, you tell yourself that ” this person just gets it.”
Do you know why this happens? It happens because you both share the same character values.
This delightful phenomenon occurs because you are experiencing an overlap of shared soul strengths.
These people are the ones who inspire you to love your work. These people allow you spend your creative hours up to your eyebrows in meaning, and urge you to produce more and more of what you do that makes the world better.
Wouldn’t it be great if you could work with these folks? Or, dare you say it, work with them all the time?
How would that change your world?
One problem, though. Can you state your character strengths? Can you speak clearly about the values that energize your soul?
What is it that I do? I what I do just about getting things done or do I live for it?
Do you know why you do what you do?
Many of us don’t. At least not yet.
That’s where Dr. Martin Seligman comes in. Dr. Seligman has developed a way to gain insights into yourself and the world around you through scientifically tested questionnaires, surveys, and scales. They are all free on the University of Pennsylvania website. All you need to do is fill out the simple and free registration.
Take the VIA Survey of Character Strengths right here and you can find great insight into your why.
You can also take a shorter version of survey, but I recommend the full version. You can complete it in under 10 minutes, and it is much more thorough and helpful. (Thanks to Catherine Caine for showing me these great tools.)
BTW, my top Character Strengths in order are:
- Capacity to love and be loved.
- Spirituality, sense of purpose, and faith.
- Love of learning.
We will look at how to leverage our strengths into doing work that matters in later posts.
If you are still unconvinced how important it is to understand the WHY that drives your best work, watch this TEDx Talk by Simon Sinek.
I would love to read your results in the Character Strengths surveys, or your response to Simon Sinek’s talk above.
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